I have never seen a successful blog or website without an email marketing tool or software integrated into the site.
Capturing the email of visitors is one of the surest ways to build a loyal core of followers in blogging. Some websites don’t bother with Google AdSense ads because of their large email list.
When you visit some websites, you are invited to drop your email so that any new post, promotions or offers from the website can be sent directly to your mail.
Hence, you are notified immediately of a new post on the website.
Not everybody that visits your blog would drop their email. You have to make them want to do it willingly. Offer to give them something nice for free that you would send to their email.
Because everybody loves a freebie, majority would surely do that.
However, you would need an email marketing tool to help you capture and organize the emails automatically.
Apart from that, this software would help you send out emails informing the subscribers on your email list about a new post or a new offer.
Google ‘best email marketing softwares‘ to get more info on this and the different types available.
The good thing about having a list is that you are always sure a new post on your blog gets read by people who are really interested in your blog.
With patience, you get thousands of people in your email list all visiting your site consistently. Many of them would definitely share the content on your site to their social circles, therefore, bringing in extra traffic.
Never underestimate the power of the ‘list.‘
Veteran bloggers have used their email list to make thousands of dollars by selling their services or products. This is a form of direct marketing that leads to loads of money as most of the people on your list are only there because they are interested in your niche.
Another blogging maxim you would come across when you research how to use a list is this: ‘There is money in the list.’
I have written content for websites that depended almost entirely on the email list for their traffic and income. You don’t see ads on these blogs because they have no need for them.
Some of the best softwares for this strategy include MailChimp, MailJet, HubSpot CRM, VerticalResponse, Send pulse, Campayn, Mad Mini and NetHunt.
Most of them offer their services free up to a certain number of emails. Beyond that number, you have to upgrade to premium services.
Others give a one month or less free trial period before you have to pay to continue using the software.
If you keep your eyes on the ball and plan your campaign just right, paying for premium services won’t be a problem for you.
However, in the beginning, because of the shortage of funds, you might have to settle for the free ones. Don’t worry; there are dozens of good free email marketing softwares to take care of your needs as you start out in the the world of blogging.
Promote your blog
Many newbie bloggers think after spending time on needless keyword research and putting up a content all they have to do is sit back, relax and watch the numbers rise in their favor.
If you have read previous pieces in this series, you’d know by now that a quality blog with quality content is just the first stage of the journey to making it as a blogger.
Your blog is now a potentially valuable piece of property. You have to promote it aggressively to make people know what they are missing. Why do you think brands spend millions to promote new products?
There are several ways to promote your blog.
The first is through direct ads in social media (Facebook, Twitter, Instagram, etc) and Google.
All these would cost you a pretty penny. But with the right strategy, you can get to millions of potential visitors to your site.
Though this can be one-off traffic if you don’t have enough money to sustain it the ad, make sure your email software is primed to collect as many emails as possible from it.
Using social media influencers is another way of promoting your blog.
These are people with thousands of followers on social media. If you can get them to mention you on their page, that would attract a lot of traffic back to your site.
Some of them require you to pay money for their services. But there are several social media groups (Facebook groups/pages for instance) with thousands of followers that allow links to be posted on their pages.
Look for them and take advantage of the offer.
Thirdly, you can promote your blog offline to get the required audience. It shouldn’t cost much to make cute stickers with the blog’s url. Paste them in public places so people can see them.
Classified ads in journals, church bulletins, etc, are other ways to let certain groups know about your website.
Of course, you have to tell your friends and family about your blog. Have them spread the word around. What are friends and families for?
Getting real human traffic is hard work. All the measures listed above are what real SEO firms do when you pay them money to help you out. It is not rocket science.
And it is no rocket science realizing that the whole process takes months before one starts seeing reasonable results. You would get there if you are consistent, patient, and hardworking while acknowledging that blogging is not a get rich quick scheme.
Remember, you shouldn’t be hung up on getting to Google front page. If it happens it happens; if it doesn’t, no problem. You can fall into depression looking at your progress on Google. Nobody wants that.