New Monetization Policy Rolled Out By Google
Popular Video sharing site, YouTube has rolled out new monetization policy for what it calls “tough but necessary” changes to YouTube monetization. This, according to Google is to increase its advertiser’s trust.
The foremost video set is setting a higher bar for the YouTube Partner Program, which is what allows its users/publishers make money through advertising. Previously, they only needed about 10,000 total views to enroll for the program.
But according to YouTube, from today, before any user can apply for monetization, the site owner must have at least 4000 watch hours, and up to a thousand subscribers. Starting today, channels also need to have 1,000 subscribers and 4,000 hours of view time in the past year. For now, these are just the requirements to join the program, but Google had also disclosed that it will also start applying them to current partners on February 20.
According to Google’s Paul Muret, “of course, size alone is not enough to determine whether a channel is suitable for advertising,” so he explained that in addition, “we will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies.”
“Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube.”
He also stated further that the program will offer “not only … the most popular content on YouTube, but also the most vetted.” That means everything in Google Preferred should be manually curated, with ads only running “on videos that have been verified to meet our ad-friendly guidelines.”
A YouTuber Felix Kjellberg, known as PewDiePie to his 59 million subscribers, seemed to agree with Google’s new rules. He said, “This is YouTube’s response to the Logan Paul thing. It shouldn’t be an issue to not to monetise before you hit these numbers.”
He further added that he did not start earning advert revenue from the site until he reached 25,000 subscribers. “As much as I typically hate [YouTube’s] business practice, this one makes sense to me,” he said.